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Matthew Meyer, Ecosandals.com
Friday, 18 Jan 2002
ANN ARBOR, Mich.
There are over 6 billion people on this planet. Many of them, at least several hundred million, recently migrated from rural to urban environments in the developing world. In cities like Nairobi, most basic systems -- sanitation, transportation, water, communications -- have been unable to keep pace with the population growth. Sewage literally runs through the streets in Korogocho, and clean water is sold in alleyways as a precious commodity. The Nairobi River that meanders beside the slum is filthy, and continues to serve as a public bath for millions and a public toilet for many others.
Korogocho children picking through trash.
Photo: Ecosandals.com.
The collection of volunteers who assist with Ecosandals.com live far, far away from Korogocho, and the work we do -- internet marketing -- is a world away as well. Today, my volunteer duties include responding to a potential customer who has a size 9 left foot and a size 9 1/2 right foot. (I need to determine if and how she can place an order online.) I'll also talk to Canadian and British sandal distributors that want us to link to their websites. In addition, I'll help handle the day-to-day details that enable a Korogocho-based multinational business to continue running smoothly.
Project co-founder, the late Benson Wikyo.
Photo: Ecosandals.com.
Collectively, ours is an environmentalism that believes economic growth and environmental preservation must work in concert. It is difficult to expect people to nurture their ecosystem if they do not know whether their children will have food to eat that day. Therefore, if we want environmentalism in Korogocho to move beyond what is demanded by the basic necessities of life, then first we must meet those basic necessities. That is what the Wikyo Akala Project is trying to do. In a most literal way, the sale of recycled sandals promotes the wise use of resources. But the most important work we do on behalf of the environment is recycle hope by bringing it back to a people who named their own community "hopeless." |
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